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My first thought, on listening to “Send my body to her” (the first song on the album): The Shaggs have reformed!
In other words: This is good.
This is very good.
But reducing it to that would be missing the point.
Where to start….
This album is a universe of it’s own. It’s beyond category, description…
It’s a listening experience that manages to expand the tainted, bored, mind and bring it back to source.
Remember when music was always like this?
“Weak Robe” with it’s ‘drummer falling down stairs’ percussiveness and naïve beauty….
“Her daddy broke”. Discordant blues.
This album must have organically grown on a planet, where Per Ubu and the Shaggs hang out during a long hot summer, writing songs.
Each song makes me certain I have visited this realm before, but I can’t remember when and where.
There are some never quite hitting in the ‘right’ spot electronic drums on “Pansize”, alongside beautifully, almost, but not quiet, discordant vocals. A whole planet is painted.
This is a work of exceptional beauty. I know I will listen to it over and over again.


Some more info here:
Zac Nelson conjures a freak matrimony of chaos and beauty for New Once, his first album with Styles Upon Styles.
Born in Illinois and based in Sacramento, Zac Nelson cultivates a daunting discography of pop experiments across a myriad of personas, collaborations and solo affairs. A feral drummer, versatile vocalist and multi-instrumentalist, Zac performs with ALAK and Biosexual, recorded as CHLL PLL w/ Zach Hill of Death Grips and maintains a steady output of solo material. His past excursions in leftfield rock (Charbroile [Debacle, 2012]) and blasted sound design (Exis [Further, 2013]), meld into one beautiful orgy of sound in his most idiosyncratic album to date.
Our first letter from Zac included three albums of original material spanning all genres Discogs could muster. His demos for New Once resonated with a startling intensity, bursting at the waveform seams with a colorful, richly layered sound. Entranced, we brought the demos to Rusty Santos, who was instrumental in fostering the songs into the teeming, vivid universe you hear now.
New Once flits from four top harmonies and acoustic strum-alongs to psychotropic passages of blistered ambiance from one minute to the next – each song barely averages above the two minute mark. The rapidity mirrors the musings of a dosed poet or a Hunter S. Thompson novella, dipping from the exuberance of “Some Are This” to the melancholic duet “Her Daddy Broke” with brushstrokes unfettered yet focused.
It’s Zac’s vibrant drumming and sense of groove that elevate New Once beyond the freak pop standards. Beckoning a wild energy from his kit, Zac cascades into proto-funk fills and poly-rhythmic timing with a freewheeling tenacity best reflected in album closer, “Ex-Stream-Esque”.
Zac Nelson blurs the borders of pop nostalgia and experimentalism with unabashed glee throughout the brief and wondrous sound of New Once. New Once will be available in vinyl and digital forms on June 16, 2015 via Styles Upon Styles.
press: amanda@terrorbird.com
US retail: harrellp@redeyeusa.com
UK/EU retail: luke@kudosrecords.co.uk
general inquiries: sup@susrecords.com

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